Soft toys and plush animals for babies and kids

A soft toy is often the first toy a child becomes attached to. It travels to bed, to the doctor and on long journeys, so it needs to be soft, strong and easy to keep clean.

5 products

Our plush range includes classic bears, long-eared bunnies, friendly dinosaurs, comfort blankets and hand puppets. The faces on our baby plush toys are embroidered rather than made with plastic eyes, which removes small hard parts. Each product page lists the size, the materials, the shipped weight and the care instructions.

Soft toys help children with feelings as much as with play. Children talk to them, act out daily routines with them and use them for comfort when something is new or difficult. Puppets add language play and storytelling.

For babies, choose a small plush toy without loose parts and keep it out of the cot during sleep in the first year, as general safe-sleep advice recommends.

Common questions

Can plush toys be washed in a machine?

Most of our plush toys can be washed on a gentle cool cycle inside a laundry bag and then dried in the air. The care note on each product page gives the exact instructions.

Are plush toys safe for newborns?

A small plush toy with embroidered features is suitable for supervised play from birth. Do not leave soft toys in a baby's sleeping space during the first year.

Why does my plush toy look flat after delivery?

Plush toys are packed tightly to reduce shipping size. Shake and gently squeeze the toy for a minute and it will return to its normal shape within a day.